What the USAF can teach you about Social Media.
Recently I was in San Francisco talking to the CMO of a financial services business. They had been listening to social media for a while and were just getting ready to actively engage with people talking online about their brand. Their challenge was how do you set rules around what to say to who, keep consistent tone and not make posts too personal. After much research they can across this great flow chart. The USAF have been going great guns (pardon the pun) in the SM space and using it not only to promote what they are doing, but also as a support mechanism for families of personnel serving overseas to connect with each other.
Maybe this could apply to your business too?
Tags: Social Media, social media strategy
This entry was posted on Wednesday, July 28th, 2010 at 11:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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