What the USAF can teach you about Social Media.
July 28th, 2010 by andygent
Recently I was in San Francisco talking to the CMO of a financial services business. They had been listening to social media for a while and were just getting ready to actively engage with people talking online about their brand. Their challenge was how do you set rules around what to say to who, keep consistent tone and not make posts too personal. After much research they can across this great flow chart. The USAF have been going great guns (pardon the pun) in the SM space and using it not only to promote what they are doing, but also as a support mechanism for families of personnel serving overseas to connect with each other.
Maybe this could apply to your business too?
Tags: Social Media, social media strategy
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BuzzElection.com Launched Today – Real Time Social Media Monitoring of the Australian Federal Election
July 26th, 2010 by Nick HaC
There has been a bunch of chatter calling this the “Twitter Election”, and if you watch any mainstream news show you would kind of get the feeling this is right.
So what is twitter and social media saying about the election?
What are the issues people are talking about?
Who are the most influential voices in Social Media?
To answer all these questions and to demonstrate the capabilities of BuzzNumbers as Australias leading Social Media Monitoring and Intelligence company, we have launched BuzzElection.
If you are interested in further further analysis, real time data feeds or any further insights into the social media monitoring space, give us a buzz!
Tags: Social Media Monitoring
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A simple Corporate Social Media Policy for your company
July 16th, 2010 by Nick HaC
So we have recently been looking into a Social Media Policy for our company. 
We wanted to ensure we had a simple, non-complex, and non-legal style policy that everyone could understand and engage with.
In the interests of our customers and readers, we figured it would be good to share this.
BuzzNumbers Corporate Social Media policy
* Make it clear that the views expressed in the posts are yours alone and do not necessarily represent the views of your employer.
* Respect the company’s confidentiality and proprietary information.
* Ask your manager if you have any questions about what is appropriate to include in your posts.
* Be respectful to the company, employees, customers, partners, and competitors.
* Understand when the company asks that topics not be discussed for confidentiality or legal compliance reasons.
* Ensure that your social media activity does not interfere with your work commitments.
Do you have a Corporate Social Media Policy?
Do you monitor what your employee’s say on Social Media?
We are working with a number of Australian companies to help them manage and track their companies social media information, if you would like to hear more feel free to give us a call 1300 886 192
Attribution: Altimeter Corporate Blogging Policy
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BuzzNumbers Sponsors Olivier Blanchard at ADMA
July 15th, 2010 by Nick HaC
BuzzNumbers are proud to announce their sponsorship of Olivier Blanchard at the Australian Direct Marketing Association’s 2010 forum.
As Principal and Senior Strategist of BrandBuilder Marketing, Olivier helps companies develop, build, integrate, manage and measure Social Media Programs. He also assists companies in managing their reputations online and offline and establishing leadership in their markets.
Olivier will be the keynote speaker at day two of the conference, sharing his expertise in a presentation entitled “Let’s Get Social: Business Justification of Social Media,” where he will discuss strategies for sales and marketing revenue, analysing traditional versus social marketing, and using what you know to enhance performance.
Olivier will also be running a Social Media post-conference masterclass, further exploring how to get real return on investment from social media campaigns.
As Australia’s leading social media monitoring and intelligence company, Buzz Numbers are very excited to be part of ADMA’s Forum and to be working with Olivier, an expert in the field of social media in the world of marketing and business.
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BuzzNumbers featured in ComputerWorld magazine
July 15th, 2010 by Nick HaC
BuzzNumbers, Australias leading Social Media Monitoring and Intelligence company was featured in ComputerWorld Startup crunches social media buzz numbers article.
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Motrin maker feels pain from social media backlash in Australia
July 13th, 2010 by Nick HaC
The maker of pain reliever Motrin is now feeling the pain of a social media backlash to its recently released online ad that riled a large group of bloggers and Twitter users. Read the full article at TechWorld
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How savvy firms monitor customers’ online chatter (ComputerWorld)
July 13th, 2010 by Nick HaC
Monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just activities for big-name companies. With consumers sharing their experiences through Twitter, Facebook, YouTube and other outlets at “the speed of thought,” as Gartner Inc. analyst Toby Bell puts it, this is quickly becoming an essential piece of any company’s risk management and customer engagement strategy. 
Social media monitoring efforts usually start in marketing or public relations departments. But as they become more important and expand to other areas of the company, the IT department will need to play a role.
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Australian social networks and forums usage increased 36.1% in the past year
July 13th, 2010 by Nick HaC
Last week, the Experian Hitwise analysis, Australians Online in 2010, was released to coincide with the annual Experian Hitwise Awards, which rewards the most popular websites searched for by Australian consumers in the past year.
The analysis has some great insights to share on a range of online social behaviours. Not surprisingly, a lot of this information centres on social media. It is interesting to note that social networking and forums usage increased 36.1% in the past year and overtook search engines as the most visited industry by Australian Internet users in March 2010.
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Coles dominates Woolworths 15 to 1 in Online Forum Discussions following Masterchef
July 13th, 2010 by Nick HaC
We have been running some industry sector research recently and found out some interesting stats on the Australian Retail Secor
Key Research Facts for Australian Forums Period 05/07/10 to 12/07/10
• Coles was discussed 15x more than Woolworths
• Coles was the 9th most actively discussed brand on Australian Forums
• Coles is the most actively discussed Retail brand online, followed by Harvey Norman and Myer
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