Sunday, September 14, 2008Social Media Monitoring FAQMore and more companies are taking interest in the business opportunities that social media monitoring and social media analytics has to offer. As a leading vendor in the social media intelligence space we thought it would make sense to post a blog with answers to the questions that our customers and partners ongoingly ask us.What is Social Media Monitoring? Social media monitoring is basically the process of tracking online conversations that occur about topics of interest within the social mediaspace. Social media monitoring addresses the challenge that there are hundreds of millions of pages and conversations on websites, forums, wikis, blogs, podcasts, videos, social networks etc and tracking relevant updates across all these channels is a really time consuming task. Can't i use Google to monitor Social Media? Well, yes and no. Google does provide great features to research what people are saying about a particular topic. But it has some limitations.
What business value does Social Media Monitoring actually deliver? Social media monitoring delivers value for many parts of an organisation. In particular Marketing & Advertising Departments, Communications Departments, Public Relations, Investor Relations, Internal Communications, Market Research, Consumer Insights, Innovation / R&D / Product Development etc will use Social Media Monitoring. For example.
Everyone. From SME's and Startups to Global FMCGs and Fortune 500 Companies. Do you have a question about Social Media Monitoring? Feel free to leave us a comment, or drop us a suggestion in the sidebar, or to contact us directly by phone or email. We would be happy to answer any questions you may have. Labels: Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 2:19 PM Social Media Monitoring Social Media Monitoring Australia |
|