Thursday, April 30, 2009Australia's favourite brands hated on the web (news.com.au)News.com.au just put out an article today on Brands being hated online (featuring comments from BuzzNumbers CEO).While this is really nothing new, hate sites have been around since the beginning of the internet, what is new is the depth & breadth of internet usage as a percentage of total media usage. A recent stat showed 21% of total Australian media consumption is now online (2008). We recently posed the question at the Mumbrella event "What percentage of your Brand Reputation is controlled by online?". I'm not sure we have an immediate answer, but we do know that is is changing...  Labels: Online Reputation Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:43 AM Social Media Monitoring Social Media Monitoring Australia  
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