This YouTube Video, showing a disgracefully littered McDonalds in Adelaide Australia, appeared on April 4th 2009



Within 7 days it was front page news



McFilthy - You want Gastro with that? (Adelaide Now)


The Story then also made it to Australias most popular current affairs program, Today Tonight


(Watch Clip Here)


If McDonalds was using a Social Media Monitoring Service, they could have

1. Identified the video within hours of it going online.

2. Contacted the video owner, asking to work with them to take the video down

3. Proactively tidy any mess at the store, so that when any Mainstream News people arrived the place was clean, neat and presentable

4. Engaged their existing Crisis Comms strategy to manage and minimize the downside.

5. Actually Fix the Problem



I can imagine we are going to see this more and more over the next couple of years. Will your company be next?

Either way, i really dont feel like maccas right now :(

(Thanks to Michael Purse for the link/tip)

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Social Media Monitoring Social Media Monitoring Australia