Facebook no longer a brand insights blackhole
Australian Social Media Monitoring agency BuzzNumbers are drilling into Facebook to help companies gain consumer insights and feedback from online conversations.
BuzzNumbers are now able to access public Facebook groups and fan pages with a number of companies, including RedRoomDVD, able to benefit from the insights given.
“Tracking Facebook conversation through BuzzNumbers has provided us with invaluable insights into our customers habits and needs, while not undermining Facebook’s existing privacy settings and policies,” said Dan Joyce, CEO at RedRoomDVD.
“Everything from customer purchasing decisions, feedback on service and competitor comparisons are all available to us from a single location”
BuzzNumbers, Australia’s number one Social Media Monitoring company, has announced a deeper and more extensive Facebook service offering which has been built in response to the needs of several ASX200 and global customers.
“Visibility into the rich community ecosystem of Facebook and understanding users thoughts and feelings with the brands they engage is increasingly important for many companies.” said BuzzNumbers CEO, Nick Holmes a Court.
“We have worked closely with Facebook’s Team Guidelines, and our customers are delighted to have a solution that meets the tough privacy and security guidelines that Facebook requires, whilst delivering key competitive intelligence to the marketplace,” added Holmes a Court.
Tags: Consumer Insights, Social Media Agency, Social Media Intelligence, Social Media Monitoring
This entry was posted on Thursday, December 10th, 2009 at 11:16 pm and is filed under Brand monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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