Does Social Media Engagement correlate to Revenue Growth?
There is an ongoing question of how Social Media Monitoring and Social Media Engagement relates to actual business performance and revenue/profit opportunities.
An interesting view on this can be found at the recent Brand Engagement Report at EngagementDB.com
…but even more interesting is that we also looked at the financial performance of the brands, grouping the companies with the greatest depth and breadth into a group called “Social Media Mavens”. These Mavens on average grew 18% in revenues over the last 12 months, compared to the least engaged companies who on average saw a decline of 6% in revenue during the same period. The same holds true for two other financial metrics, gross margin and net profit.
This raises a bunch of really interesting questions and places a new view on the financial impact of Social Media Monitoring and Social Media Engagement.
Tags: Social Media Intelligence, Social Media Monitoring
This entry was posted on Tuesday, December 15th, 2009 at 3:31 pm and is filed under Social Media Engagement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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