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Slowly Going the Way of the Social Media Buffalo

Many companies are starting to make their mark in the social media sphere. Some of them are working with various agencies and specialist social media marketers, while some are deciding to own these objectives internally.

Qantas have just revealed that they are now hiring a senior online communications adviser which has featured on the Mumbrella blog and this raises an important question.

Should companies be owning their social media strategy, or should they be outsourcing to specialist agencies or consultants?

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This entry was posted on Tuesday, December 22nd, 2009 at 12:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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