Social Networks Surge in Australia (Warc.com)
SYDNEY: Browsing social networks now makes up over 20% of the total time Australian consumers spend online, a study has found.
Research firm comScore reported that the country’s 13.4m netizens dedicated 18.8 hours to surfing the web during December 2010.
This marked a contraction of two hours on an annual basis, and below the global average of 23.1 hours.
Some 89.9% of the internet population use search and navigation services, 81.6% access properties such as Facebook and Twitter, 67.3% browse ecommerce platforms and 66.4% utilise directories.
See: Social Networks Surge in Australia (Warc.com) for more.
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The contraction in December is common though as Australia moves into Summer and Christmas functions dominate people’s time committments.
Anecdotally as I understood most websites in Australia (other than retail) will see a sharp drop in traffic in December that rebounds around mid-January.