Friday, December 18, 2009Do-It-Yourself Reputation ManagementAt BuzzNumbers we're not just about corporate branding, but we also care a lot about personal branding. Keeping your online persona closely managed and in-check with how you want to present yourself is just as important as Qantas doing the exact same thing.KnowEm is a brand new service on the block that we've had a play with and seems to be getting us some great results so far. Check out their latest blog article titled Do-It-Yourself Reputation Management which gives some great tips. Whether you’re ready to embrace it or not, social media is changing the way we communicate and make decisions. Today’s technology has impacted our daily lives and routines in a big way. If you don’t wake up to Facebook, you probably know someone who does. And good luck trying to escape the world of Twitter – it’s even invaded the nightly news. via KnowEm Labels: Blogging, BuzzNumbers, Buzzz, Ideas, Online Reputation Monitoring, Social Media, Twitter Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 9:49 AM Social Media Monitoring Social Media Monitoring Australia Tuesday, July 15, 2008Explaining BuzzValue and BuzzInfluenceOne of the core metrics within BuzzNumbers to measure social media are BuzzValue and BuzzInfluence - which are our proprietary metrics for ranking and valuing social media.We have had a few of our friends and customers recently ask us to explain these metrics so we decided to post some information to our blog.BuzzInfluence BuzzInfluence is a number which looks at a given social media conversation or web mention and measures the popularity of the that mentions domain on the web, the popularity of that page on the web and the influence of that page within the domain. BuzzInfluence is a relative value and is ranked out of 0 and 10. BuzzValue The BuzzValue for a web mention is the “Equivalent Media Value” of that online mention based on the montly cost of Banner Advertising on that web page and the cost of link purchasing for SEO from that page. BuzzValue is as accurate as can be estimated however due to market fluctuations in demand for SEO and Web Advertising this value is always open to interpretation. Any questions? Comments? Please leave a comment in the blog Social Media Monitoring Social Media Monitoring Australia Posted by Nick HaC @ 1:31 PM Social Media Monitoring Social Media Monitoring Australia |
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