Friday, February 26, 2010Unilever to use social media to aid product developmentUnilever is planning to create bespoke social networks across its brands to involve consumers in its product development process. The FMCG giant, which spent £148m in 2009 on advertising for brands including Lynx, Magnum and Pot Noodle, is to integrate social media into product development and insight following a trial with men’s fragrance Lynx Twist in the UK and the US. Unilever’s move highlights a trend among advertisers to create invite-only online communities to gain greater understanding of consumer opinions. David Cousino, consumer marketing insights global category director at Unilever, said brands should be looking to online communities for innovation as well as for gaining consumer insight. “If you look at what’s happening online, not just on the social networks, the consumer has a voice as never before and brands need to listen more. Even if a brand doesn’t want to engage with consumers on that level, it will be forced to,” he said. Cousino said other categories at Unilever that have passionate customer groups, including savoury foods, ice cream and haircare, were already using communities as a way to source creativity. “There are two ways of doing it. You could wait for something to go wrong and then use the community to fix it, but why not leverage the creative ability in the community that’s already out there?” Source: New Media Age Labels: B2B Social Media, Consumer Insights, Market Research, marketing Social Media Monitoring Social Media Monitoring AustraliaPosted by BuzzNumbersHQ.com.au @ 3:34 PM Social Media Monitoring Social Media Monitoring Australia  
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Thursday, December 10, 2009Facebook no longer a brand insights blackhole Australian Social Media Monitoring agency BuzzNumbers are drilling into Facebook to help companies gain consumer insights and feedback from online conversations. BuzzNumbers are now able to access public Facebook groups and fan pages with a number of companies, including RedRoomDVD, able to benefit from the insights given. "Tracking Facebook conversation through BuzzNumbers has provided us with invaluable insights into our customers habits and needs, while not undermining Facebook’s existing privacy settings and policies,” said Dan Joyce, CEO at RedRoomDVD. “Everything from customer purchasing decisions, feedback on service and competitor comparisons are all available to us from a single location" BuzzNumbers, Australia's number one Social Media Monitoring company, has announced a deeper and more extensive Facebook service offering which has been built in response to the needs of several ASX200 and global customers. "Visibility into the rich community ecosystem of Facebook and understanding users thoughts and feelings with the brands they engage is increasingly important for many companies.” said BuzzNumbers CEO, Nick Holmes a Court. “We have worked closely with Facebook's Team Guidelines, and our customers are delighted to have a solution that meets the tough privacy and security guidelines that Facebook requires, whilst delivering key competitive intelligence to the marketplace,” added Holmes a Court. Labels: Consumer Insights, Social Media Agency, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:16 PM Social Media Monitoring Social Media Monitoring Australia
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. |
|
Email this
Add to del.icio.us
Digg this