1. The “Yellow Pages” have no room for comment & are easy to control
2. They look good on the bookshelf, in the picture frame and to the board
3. It’s hard to say “No” to the account manger from the yellow pages (she is very cute)
4. You can use nice safe corporate speak in the Yellow Pages
5. It’s safe one way communication
6. Like everything they will always come back into fashion “just you see, young man”
7. Direct mail has worked for us for the last 30 years
8. “Look, I can see our company name up in lights (TV)” – Ego
9. Facebook is for only for teenagers and it doesn’t fit our companies demographic
10. You don’t get sacked for doing what always worked 10 years ago (last century)
11. You can’t measure the “ROI” for Social Media
12. They haven’t worked out the costs of “Return On Ignoring”
13. We can’t have our competitors seeing our weakness or they might steal some ideas…Guess what, they already have it!

Labels: Engagement, marketing

• Initiate the online discussion: Including Twitter-related information in your title slide -- title, speaker's name, Twitter username, and event hashtag -- will encourage your audience to "be in a relationship with you via Twitter," which you can use later on to respond to them in real-time.

• Build Twitter-friendly messages: Include up to four 140-character messages that you would want people to post, relating to your company, yourself, or your presentation's main ideas. Using these messages as slide titles increases the chance that people will tweet them.

• Take breaks for Twitter: At a few appropriate times during your presentation (exactly how many depends on the length of your presentation -- Atkinson suggests up to three), you should step back from the slides, pull up your own Twitter stream, and addess some of the comments or questions your audience is tweeting. 

Labels: Engagement, Twitter