One of the core metrics within BuzzNumbers to measure social media are BuzzValue and BuzzInfluence - which are our proprietary metrics for ranking and valuing social media.We have had a few of our friends and customers recently ask us to explain these metrics so we decided to post some information to our blog.

BuzzInfluence
BuzzInfluence is a number which looks at a given social media conversation or web mention and measures the popularity of the that mentions domain on the web, the popularity of that page on the web and the influence of that page within the domain. BuzzInfluence is a relative value and is ranked out of 0 and 10.

BuzzValue
The BuzzValue for a web mention is the “Equivalent Media Value” of that online mention based on the montly cost of Banner Advertising on that web page and the cost of link purchasing for SEO from that page. BuzzValue is as accurate as can be estimated however due to market fluctuations in demand for SEO and Web Advertising this value is always open to interpretation.

Any questions? Comments? Please leave a comment in the blog

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