Tuesday, December 22, 2009Slowly Going the Way of the Social Media BuffaloMany companies are starting to make their mark in the social media sphere. Some of them are working with various agencies and specialist social media marketers, while some are deciding to own these objectives internally.Qantas have just revealed that they are now hiring a senior online communications adviser which has featured on the Mumbrella blog and this raises an important question. Should companies be owning their social media strategy, or should they be outsourcing to specialist agencies or consultants? Labels: B2B Social Media, BuzzNumbers, Enterprise 2.0, Social Media, Social Media Agency, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 12:00 AM Social Media Monitoring Social Media Monitoring Australia  
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Thursday, December 17, 2009How to make a splash in social mediaIn a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.Labels: Consumer Influencers, Crowdsourcing, Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 8:05 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, December 15, 2009Does Social Media Engagement correlate to Revenue Growth?There is an ongoing question of how Social Media Monitoring and Social Media Engagement relates to actual business performance and revenue/profit opportunities.An interesting view on this can be found at the recent Brand Engagement Report at EngagementDB.com  ...but even more interesting is that we also looked at the financial performance of the brands, grouping the companies with the greatest depth and breadth into a group called “Social Media Mavens”. These Mavens on average grew 18% in revenues over the last 12 months, compared to the least engaged companies who on average saw a decline of 6% in revenue during the same period. The same holds true for two other financial metrics, gross margin and net profit.This raises a bunch of really interesting questions and places a new view on the financial impact of Social Media Monitoring and Social Media Engagement. Labels: Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 3:31 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, December 10, 2009Facebook no longer a brand insights blackhole Australian Social Media Monitoring agency BuzzNumbers are drilling into Facebook to help companies gain consumer insights and feedback from online conversations. BuzzNumbers are now able to access public Facebook groups and fan pages with a number of companies, including RedRoomDVD, able to benefit from the insights given. "Tracking Facebook conversation through BuzzNumbers has provided us with invaluable insights into our customers habits and needs, while not undermining Facebook’s existing privacy settings and policies,” said Dan Joyce, CEO at RedRoomDVD. “Everything from customer purchasing decisions, feedback on service and competitor comparisons are all available to us from a single location" BuzzNumbers, Australia's number one Social Media Monitoring company, has announced a deeper and more extensive Facebook service offering which has been built in response to the needs of several ASX200 and global customers. "Visibility into the rich community ecosystem of Facebook and understanding users thoughts and feelings with the brands they engage is increasingly important for many companies.” said BuzzNumbers CEO, Nick Holmes a Court. “We have worked closely with Facebook's Team Guidelines, and our customers are delighted to have a solution that meets the tough privacy and security guidelines that Facebook requires, whilst delivering key competitive intelligence to the marketplace,” added Holmes a Court. Labels: Consumer Insights, Social Media Agency, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:16 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, November 9, 2009Is Social Media A Fad?Labels: B2B Social Media, BuzzNumbers, Online Reputation Monitoring, Social Media, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 10:02 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, September 8, 2009B2B Social Media Usage ProfileSocial media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks for social participation.B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers. Labels: B2B Social Media, Enterprise 2.0, Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 4:47 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. What's The Social Media Usage Profile Of Your Customers?Forrester research has put out a new tool for research into understanding how your customers are using social media... have a play!Labels: Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 4:38 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, September 7, 2009Social Media Monitoring in action at Sydney UniversityA humorous example of Social Media Monitoring by Sydney University. Makes you wonder, who else is listening? It seems all sorts of organisations are looking at Social Media Monitoring. Does your company have a Social Media Monitoring process in place? If not be sure to give us a call at BuzzNumbers, we are Australia's Leading Social Media Monitoring company and would be happy to help you put a Social Media Monitoring policy in place Labels: Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:51 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, August 25, 2009Mining the Web for Feelings, Not FactsComputers may be good at crunching numbers, but can they crunch feelings?The rise of blogs and social networks has fuelled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users. An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data. This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace. Yet many companies struggle to make sense of the caterwaul of complaints and compliments that now swirl around their products online. As sentiment analysis tools begin to take shape, they could not only help businesses improve their bottom lines, but also eventually transform the experience of searching for information online. Several new sentiment analysis companies (including BuzzNumbers) are trying to tap into the growing business interest in what is being said online. “Social media used to be this cute project for 25-year-old consultants,” said Margaret Francis, vice president for product at Social Media Monitoring Company in San Francisco. Now, she said, top executives “are recognizing it as an incredibly rich vein of market intelligence.” Social Media Monitoring services allows customers to monitor blogs, news articles, online forums and social networking sites for trends in opinions about products, services or topics in the news. In early May, the ticket marketplace StubHub used Social Media Monitoring tool to identify a sudden surge of negative blog sentiment after rain delayed a Yankees-Red Sox game. Stadium officials mistakenly told hundreds of fans that the game had been canceled, and StubHub denied fans’ requests for refunds, on the grounds that the game had actually been played. But after spotting trouble brewing online, the company offered discounts and credits to the affected fans. It is now re-evaluating its bad weather policy. “This is a canary in a coal mine for us,” said John Whelan, StubHub’s director of customer service. Jodange, based in Yonkers, offers a service geared toward online publishers that lets them incorporate opinion data drawn from over 450,000 sources, including mainstream news sources, blogs and Twitter. Based on research by Claire Cardie, a Cornell computer science professor, and Jan Wiebe of the University of Pittsburgh, the service uses a sophisticated algorithm that not only evaluates sentiments about particular topics, but also identifies the most influential opinion holders. Jodange, which received an innovation research grant from the National Science Foundation last year, is currently working on a new algorithm that could use opinion data to predict future developments, like forecasting the impact of newspaper editorials on a company’s stock price. In a similar vein, The Financial Times recently introduced Newssift, an experimental program that tracks sentiments about business topics in the news, coupled with a specialized search engine that allows users to organize their queries by topic, organization, place, person and theme. Using Newssift, a search for Wal-Mart reveals that recent sentiment about the company is running positive by a ratio of slightly better than two to one. When that search is refined with the suggested term “Labor Force and Unions,” however, the ratio of positive to negative sentiments drops closer to one to one. Such tools could help companies pinpoint the effect of specific issues on customer perceptions, helping them respond with appropriate marketing and public relations strategies. For casual Web surfers, simpler incarnations of sentiment analysis are sprouting up in the form of lightweight tools like Tweetfeel, Twendz and Twitrratr. These sites allow users to take the pulse of Twitter users about particular topics. A quick search on Tweetfeel, for example, reveals that 77 percent of recent tweeters liked the movie “Julie & Julia.” But the same search on Twitrratr reveals a few misfires. The site assigned a negative score to a tweet reading “julie and julia was truly delightful!!” That same message ended with “we all felt very hungry afterwards” — and the system took the word “hungry” to indicate a negative sentiment. While the more advanced algorithms used by BuzzNumbers, Jodange and Newssift employ advanced analytics to avoid such pitfalls, none of these services works perfectly. “Our algorithm is about 70 to 80 percent accurate,” said Ms. Francis, who added that its users can reclassify inaccurate results so the system learns from its mistakes. Translating the slippery stuff of human language into binary values will always be an imperfect science, however. “Sentiments are very different from conventional facts,” said Seth Grimes, the founder of the suburban Maryland consulting firm Alta Plana, who points to the many cultural factors and linguistic nuances that make it difficult to turn a string of written text into a simple pro or con sentiment. “ ‘Sinful’ is a good thing when applied to chocolate cake,” he said. The simplest algorithms work by scanning keywords to categorize a statement as positive or negative, based on a simple binary analysis (“love” is good, “hate” is bad). But that approach fails to capture the subtleties that bring human language to life: irony, sarcasm, slang and other idiomatic expressions. Reliable sentiment analysis requires parsing many linguistic shades of gray. “We are dealing with sentiment that can be expressed in subtle ways,” said Bo Pang, a researcher at Yahoo who co-wrote “Opinion Mining and Sentiment Analysis,” one of the first academic books on sentiment analysis. To get at the true intent of a statement, Ms. Pang developed software that looks at several different filters, including polarity (is the statement positive or negative?), intensity (what is the degree of emotion being expressed?) and subjectivity (how partial or impartial is the source?). For example, a preponderance of adjectives often signals a high degree of subjectivity, while noun- and verb-heavy statements tend toward a more neutral point of view. As sentiment analysis algorithms grow more sophisticated, they should begin to yield more accurate results that may eventually point the way to more sophisticated filtering mechanisms. They could become a part of everyday Web use. “I see sentiment analysis becoming a standard feature of search engines,” said Mr. Grimes, who suggests that such algorithms could begin to influence both general-purpose Web searching and more specialized searches in areas like e-commerce, travel reservations and movie reviews. Ms. Pang envisions a search engine that fine-tunes results for users based on sentiment. For example, it might influence the ordering of search results for certain kinds of queries like “best hotel in San Antonio.” As search engines begin to incorporate more and more opinion data into their results, the distinction between fact and opinion may start blurring to the point where, as David Byrne once put it, “facts all come with points of view.” Source: NYTimes http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html Labels: Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 10:22 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, June 11, 2009How Social Media has changed Corporate CommunicationsCorporate Communications 1.0In the past we have had in had 2 narrow pipes to get information in and out of our organisations. We have used PR, Advertising, Marketing and Events to get messages out of the Enterprise. We have used Customer Support & Market Research to get messages about our customers back into the organisation.  Corporate Communications 2.0 With the advent of the Web and Social Media, conversations that used to happen around water coolers and at the bus stop and at a mates BBQ and Industry Events are now happening online. They are archived, they are searchable and they are able to be datamined. Back-office employee's are answering customer complaints and questions on websites, consumers are providing corporate information to each other without the organisation becoming involved.  Messages are bouncing in, out and around the organisation at a blistering pace, experts have coined this "The Permeable Enterprise". This creates an enormous challenge for Corporate Communications and Media Relations departments. Tracking communications across all these channels requires way more time, skills and effort than even a team of skilled web experts could manage. This is where companies turn to Online Media Monitoring companies to track, analyze and report these messages as they happen. Labels: Enterprise 2.0, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 5:03 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, December 9, 2008BuzzNumbers announces Australias first Social Media Intelligence platformToday we have launched Australias first Social Media Intelligence platform. BuzzNumbers, Australia’s first social media intelligence company, launches into the global market offering innovative technology and services that enable clients to harness the business value of the internet. BuzzNumbers provides a full suite of Social Media Intelligence products that help companies track, report and measure the online media value and influence of their brand. By delivering a comprehensive analysis of online audiences, BuzzNumbers enables companies to make informed decisions across all departments of the enterprise from marketing, public relations and advertising through to sales and product development. With the enormous growth of social media and online advertising, marketers demand tools that improve efficiency and provide monitoring, reporting and insight delivery to their brand, said Nick Holmes a Court, CEO of BuzzNumbers. “The power shift from media institutions to online consumer communities means marketing and advertising agencies need tools to demonstrate the value of online campaigns to their clients. BuzzNumbers addresses this need by offering clients comprehensive insight into online conversations surrounding their brand. BuzzNumbers’ unique technology enables clients to measure the dollar value of online publicity against advertising rates.” According to an eMarketer.com report, User Generated Content (UGC) sites earned $1 billion in advertising revenue in 2007 and this figure is expected to grow four-fold to $4.3 billion by 2011. You can watch a video demo below: Download the Press Release (1 Page PDF) Labels: BuzzNumbers, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 3:25 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, December 4, 2008Australian Social Media Usage StatisticsWe keep getting asked about just how many Australian's use blogs, music, video, web2, and social sharing sites:Here is our research - In 2008: - 2.3M Australians have created a blog - 7.1M Australians read one or more blogs - 1.6M Australians ongoing update their blog since creating it - 84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video - 83% consume Consumer Generated Media content - 78% of Australians download and stream audio and video content - 39% of Australians create online content in the form of uploading video and music Its great to see such high levels of Australian internet usage, and especially great to see so many Australians creating blogs and user generated content. We have aggregrated these numbers from Nielsen Online Consumer Generated Media Report, Nielson Netratings and Universal McCann 2008 reporting. Labels: Market Research, Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:59 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Using social media for commercial gainA great article from The Sydney Morning Herald today on the Business Benefits of Social Media.The challenge we see for corporates entering this space is taking an informed and insights driven approach to social media. BuzzNumbers addresses this.
Labels: Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 12:06 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Sunday, September 14, 2008Social Media Monitoring FAQMore and more companies are taking interest in the business opportunities that social media monitoring and social media analytics has to offer. As a leading vendor in the social media intelligence space we thought it would make sense to post a blog with answers to the questions that our customers and partners ongoingly ask us.What is Social Media Monitoring? Social media monitoring is basically the process of tracking online conversations that occur about topics of interest within the social mediaspace. Social media monitoring addresses the challenge that there are hundreds of millions of pages and conversations on websites, forums, wikis, blogs, podcasts, videos, social networks etc and tracking relevant updates across all these channels is a really time consuming task. Can't i use Google to monitor Social Media? Well, yes and no. Google does provide great features to research what people are saying about a particular topic. But it has some limitations.
What business value does Social Media Monitoring actually deliver? Social media monitoring delivers value for many parts of an organisation. In particular Marketing & Advertising Departments, Communications Departments, Public Relations, Investor Relations, Internal Communications, Market Research, Consumer Insights, Innovation / R&D / Product Development etc will use Social Media Monitoring. For example.
Everyone. From SME's and Startups to Global FMCGs and Fortune 500 Companies. Do you have a question about Social Media Monitoring? Feel free to leave us a comment, or drop us a suggestion in the sidebar, or to contact us directly by phone or email. We would be happy to answer any questions you may have. Labels: Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 2:19 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Enterprise Social Media IntelligenceUnderstanding and leveraging the wisdom of crowds in the enterprise.Business is waking up to the transformative impacts that a hyper-empowered, hyper-connected and hyper-informed social mediascape is having on many aspects of the way they operate. This is exciting. This is an opportunity for every company to do things better than before. We as corporations can all be less evil and even be more profitable than before. But some things have to change, and some of those changes may cause pain and opposition from some inefficient parts of your company that are now under threat. This is a good thing. As indiviguals - we are more connected than ever before, we have more access to more information than ever before and the information we have access to is unshackled from the time constraints of past mass media and information delivery systems. Combine an exponential growth in new information with powerful and easy to use search, archiving and sharing technologies - we are now in a world where every conversation ever had online is now easily accessible and distributable and will be available for all of the future for anyone to review and share. This means we need to care what people say about us online. To this end, think of your customers, partners and suppliers as your new media outlets. They are your salespeople, your marketers, your researchers, your product developers, your spokespeople, your customer support and not suprisingly your biggest critics. They are watching you and your actions and talking about you online with their friends, collegues and strangers in this public, open, searchable, shareable and archived forum. You need to engage with them in an open conversation online. If you don't your competitors will. Despite this ultimately being an enterprise wide transformation - specific business departments have a great opportunity for quick wins - including:
Seizing the opporunity for these departments requires a bunch of new processes and systems that they have not had before. That is ok, there are companies, consultants, products and services who are here to help. So what should you be looking for? Stay tuned for future blog posts with specific, relavant and actionable information to you to use within your company. You can subscribe by email in the sidebar. Any feedback? Please leave a suggestion in the sidebar Labels: Enterprise 2.0, Market Research, Social Media, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:23 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. |
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