Tuesday, March 2, 2010How to pitch social media to the C-suiteWho better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont?If Spangler can move the social media ball down the field at his multinational 208-year-old behemoth of a company, so can you. As part of his Online Marketing Summit presentation this week, he offered these five tips:
Labels: Enterprise 2.0, Social Media Marketing, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 8:17 AM Social Media Monitoring Social Media Monitoring Australia Monday, February 1, 2010Social Influence Marketing TrendsShiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out!Source: DigitalBuzzBlog Labels: Social Media Marketing, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 5:32 PM Social Media Monitoring Social Media Monitoring Australia |
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