Tuesday, December 22, 2009Slowly Going the Way of the Social Media BuffaloMany companies are starting to make their mark in the social media sphere. Some of them are working with various agencies and specialist social media marketers, while some are deciding to own these objectives internally.Qantas have just revealed that they are now hiring a senior online communications adviser which has featured on the Mumbrella blog and this raises an important question. Should companies be owning their social media strategy, or should they be outsourcing to specialist agencies or consultants? Labels: B2B Social Media, BuzzNumbers, Enterprise 2.0, Social Media, Social Media Agency, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 12:00 AM Social Media Monitoring Social Media Monitoring Australia  
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Monday, November 9, 2009Is Social Media A Fad?Labels: B2B Social Media, BuzzNumbers, Online Reputation Monitoring, Social Media, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 10:02 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, August 11, 2009Better Business Decisions and the Scientific MethodIn most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it's static. The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method.Ask yourself, "what do I believe that's wrong? How can I change the way I do things? What works? What doesn't?" If you enter a conversation looking for something to test, measure and ultimately change, it's likely you'll find it. That change makes you more competitive, and you continue to cycle past your competitors. On the other hand, if you enter a conversation concerned about maintaining the status quo, it's likely that this is exactly what you're going to do. Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward. Source: Seth Godin, The Scientific Method Labels: Enterprise 2.0, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:42 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Sunday, September 14, 2008Listening to the loud people (Seth Godin)Of course you should listen to your customers. But which ones? Should you listen to the loud ones, the ones who call the radio stations to complain about the pitching, the ones who post forums, websites about your lousy service, the ones who organize boycotts? Should you listen to the angry ones, the ones with a limited vocabulary (heavy on profanity, short on spelling) who know how to use email and social media and aren't afraid to use it? Or, should you listen to the customers that are the most profitable, the most loyal or the most likely to spread word of mouth among the people you want to become your customers? Here are three common listening mistakes:
And here's one thing I'd do on a regular basis: Get a video camera or perhaps a copy machine and collect comments and feedback from the people who matter most to your business. Then show those comments to the boss and to your staff and to other customers. Do it regularly. The feedback you expose is the feedback you'll take to heart. Thanks Seth! (Seth Godin - Listening to the loud people) Labels: Consumer Influencers, Market Research, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:08 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. |
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