BuzzNumbers Sponsors Olivier Blanchard at ADMA
July 15th, 2010 by Nick HaC
BuzzNumbers are proud to announce their sponsorship of Olivier Blanchard at the Australian Direct Marketing Association’s 2010 forum.
As Principal and Senior Strategist of BrandBuilder Marketing, Olivier helps companies develop, build, integrate, manage and measure Social Media Programs. He also assists companies in managing their reputations online and offline and establishing leadership in their markets.
Olivier will be the keynote speaker at day two of the conference, sharing his expertise in a presentation entitled “Let’s Get Social: Business Justification of Social Media,” where he will discuss strategies for sales and marketing revenue, analysing traditional versus social marketing, and using what you know to enhance performance.
Olivier will also be running a Social Media post-conference masterclass, further exploring how to get real return on investment from social media campaigns.
As Australia’s leading social media monitoring and intelligence company, Buzz Numbers are very excited to be part of ADMA’s Forum and to be working with Olivier, an expert in the field of social media in the world of marketing and business.
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BuzzNumbers featured in ComputerWorld magazine
July 15th, 2010 by Nick HaC
BuzzNumbers, Australias leading Social Media Monitoring and Intelligence company was featured in ComputerWorld Startup crunches social media buzz numbers article.
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Motrin maker feels pain from social media backlash in Australia
July 13th, 2010 by Nick HaC
The maker of pain reliever Motrin is now feeling the pain of a social media backlash to its recently released online ad that riled a large group of bloggers and Twitter users. Read the full article at TechWorld
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How savvy firms monitor customers’ online chatter (ComputerWorld)
July 13th, 2010 by Nick HaC
Monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just activities for big-name companies. With consumers sharing their experiences through Twitter, Facebook, YouTube and other outlets at “the speed of thought,” as Gartner Inc. analyst Toby Bell puts it, this is quickly becoming an essential piece of any company’s risk management and customer engagement strategy. 
Social media monitoring efforts usually start in marketing or public relations departments. But as they become more important and expand to other areas of the company, the IT department will need to play a role.
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Australian social networks and forums usage increased 36.1% in the past year
July 13th, 2010 by Nick HaC
Last week, the Experian Hitwise analysis, Australians Online in 2010, was released to coincide with the annual Experian Hitwise Awards, which rewards the most popular websites searched for by Australian consumers in the past year.
The analysis has some great insights to share on a range of online social behaviours. Not surprisingly, a lot of this information centres on social media. It is interesting to note that social networking and forums usage increased 36.1% in the past year and overtook search engines as the most visited industry by Australian Internet users in March 2010.
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Coles dominates Woolworths 15 to 1 in Online Forum Discussions following Masterchef
July 13th, 2010 by Nick HaC
We have been running some industry sector research recently and found out some interesting stats on the Australian Retail Secor
Key Research Facts for Australian Forums Period 05/07/10 to 12/07/10
• Coles was discussed 15x more than Woolworths
• Coles was the 9th most actively discussed brand on Australian Forums
• Coles is the most actively discussed Retail brand online, followed by Harvey Norman and Myer
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Australian Forum Trends – Vuvuzela
July 12th, 2010 by Nick HaC
Our friend Lachlan Hibbert Wells @warlach posted that we should be exploring the bizaare trends of the Vuvuzela
So here it is…
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Announcing BuzzNewsRoom from BuzzNumbers
July 11th, 2010 by Nick HaC
So one of the interesting pieces of feedback from our customers over the last year or so, is an ongoing desire to share the great information about them that is all over the web as part of their companies Website.
IE: How do i take all the great information about my company that is happening in news, blogs and social media, and showcase this to our stakeholders on our website?
In response to this, we are in the process of launching BuzzNewsRoom, and to show we eat our own dogfood, our first release has been used to power our new BuzzNumbers Online Media Room site http://news.buzznumbershq.com.
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BuzzNewsRoom is a Online Media Room that automatically stays up to date with great content from around the web. It also features a powerful admin area with full content filtering, content editing and an approval process, so no unwanted information ever makes it to your newsroom. Its easy to use, requires no installation (Software as a Service) and is great for use in marketing, corporate communications, investor relations or media relations.
We will be annoucing more information about BuzzNewsRoom in the coming weeks, but in the mean time, check out BuzzNumbers News!
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BuzzNumbers featured in Dynamic Business Magazine
July 11th, 2010 by Nick HaC
BuzzNumbers Social Media Monitoring and Social Media Analytics have been featured in one of Australias premiere Business magazines, Dynamic Business.
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The Cloud Gold Rush: BuzzNumbers featured in CRN Magazine
July 9th, 2010 by Nick HaC
BuzzNumbers, Australias fastest growing Social Media Monitoring and Online Media Analytics company, was featured in CRN magazine, a leading Australian IT magazine in an exciting feature on Cloud Computing and the future of software delivery.
“The Australian channel is splitting into two camps; the trailblazing companies who are changing their business to take advantage of cloud services, and those who are or will be losing business to the first group.
The pioneers are finding themselves on the edge of a “gold rush” that promises to be as lucrative as the decade-long migration from mainframes to microsoft.”
BuzzNumbers has been working closely with Microsoft as part of their elite, invitation only “Microsoft BizSpark” program to deliver high quality services using the latest Microsoft technologies including .NET 4.0 and Windows Azure (Microsoft Cloud Computing program).
Source: The Cloud Gold Rush
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