11% of Australian Investors are influenced by online and social media for their Investment Decisions

A great article today in the AFR about the growing influence of online and social media for retail investors in the investment decisions.

“Retail investors are using online and social media in rising numbers and 11 per cent said what they found online influenced their investment decisions.

41% said of retail investors said electronic communications with listed entities had become more important in recent years.

7% of retail investors said they monitored social media for investment purposes and 11% said that information had influenced an investment decision.”

At BuzzNumbers we are seeing more and more ASX listed companies using our Social Media Monitoring and Reporting services to ensure messages about them are inline with corporate information.