BuzzNumbers Blog
News, research and how-to articles on social media monitoring, measurement and engagement from the BuzzNumbers team, 207 posts from 2007 to 2014.
Top Ten Takeaways from ad:tech Australia
By Rachel Baartz, Digital Solutions Specialist, BuzzNumbers (an iSentia service). 1. To live a creative life, is to lose the fear of being wrong. Incorporating brainstorming where colleagues listen to each other and are...
The power of social selling in a B2B sales environment.
By Matthew Strutt - Business Development Manager at BuzzNumbers The way we connect with people has changed, not only in our every day lives but in our professional lives too. The way we research our upcoming holiday with friends...
Using Social Media for Market Research
Michael Grierson – Analyst at BuzzNumbers Every minute of every day there are conversations happening about your brand, your competitors and your industry. Within these conversations can be valuable ideas, the next product...
Getting your organisation SOCIAL about social media
By Jess Whittaker - BuzzNumbers Product Evangelist and Head of Digital for iSentia Australia. The question of “who owns social media” is asked of me several times a week and each time I laugh at the contradiction of the question...
Social media analysis reveals Abbott under attack over gay marriage stance
Australia’s alternative prime minister Tony Abbott may have made headlines in the mainstream media this week following a series of gaffes, but it was his confrontation with US pop star Katy Perry and his use of the words “fashion...
May 2013 Product Update
1. Pinterest Coverage We have added coverage for Pinterest now and data will be available for all campaigns that have the Images source switched on in their campaign settings. To search if you’ve had Pinterest mentions follow...
March 2013 System Updates
Historical Searching We’re excited to announce that the BuzzNumbers platform now has the ability to search for historical or backdated mentions. This means that when entering new keywords into your list of searches, we will bring...
The 3 Stages of Social Media Marketing
So how can the excitement and potential around social media marketing transfer into real business results for marketers? Last year 60% of advanced marketers reported that less than 5% of their deals originated from social media...
System Updates & Feature Releases. NOV-12
Welcome to the BuzzNumbers system improvements and feature release update. We’re committed to evolving the BuzzNumbers social media monitoring application to deliver the best possible experience for our customers. Here are a few...
Gillard: Online hero but offline zero [w/video]
Local and international social media commentary have been overwhelmingly positive about the Prime Minister’s speech on Tuesday attacking Tony Abbott as a misogynist. But social media analysts say the positive tweets are unlikely...
System Updates & Feature Releases. OCT-12
Welcome to the BuzzNumbers system improvements and feature release update. We’re committed to evolving the BuzzNumbers social media monitoring application to deliver the best possible experience for our customers. Here are a few...
Great guide on how to suck less using Instragram.
Casey Neistat has put together a fun video guide on how to suck less using Instagram along with some basic rules of engagement. He provides a couple of examples of how some celebrities use the platform, but have a think about...
Turn Trolls into a net to catch some internet love!
Job done! The Daily Telegraph has won the war against social media bullying, trolls and flaming! Or, maybe they just got bored and moved on…. Gazumped by today’s news that a Melbourne man has been arrested for the brutal murder...
Social media etiquette for journalists: how the rules have changed
Ever since Facebook and Twitter emerged as key tools for news, journalists and newsrooms have performed a high-wire act: They need to use social media to engage their audience in new and inventive ways, while also maintaining...
An amazing mind reader & online identity theft!
An interesting advertising campaign has popped up on YouTube that delivers an online information reality check and makes a pretty good case for social media monitoring. Random people are picked off the street in Belgium and told...
Social Good Summit: Forest Whitaker Using Technology to Spread Peace
Actor, humanitarian and UNESCO Goodwill Ambassador Forest Whitaker gave an in-depth look at PeaceEarth, his new digital-first project designed to promote peace-building efforts around the world, on Sunday at the 2012 Social Good...
Reckitt Benckiser Digital Head Shares Mobile and Social Strategy in China
Reckitt Benckiser might be late to enter China compared to its American counterparts (P&G and Unilever) but the British MNC is not playing catch up when it comes to digital marketing. In April, the FMCG giant poached Jacob Tang...
New Facebook, Twitter Ad Targeting Options Offer Opportunities and Challenges
Both Facebook and Twitter recently announced plans for enhancing their marketing capabilities in an effort to allow for more user-specific targeting. Facebook’s plan involves allowing companies to match Facebook users’ email...
Just how important is social to some of Australia’s biggest businesses?
Smart Company, Page: 1 By Smartcompany Thursday, 30 August 2012 [ in reference to the purchase of BuzzNumbers by Sentia Media ] It’s not only a good deal for company founder Nick Holmes a Court, but a confirmation of just how...
Burson-Marsteller Global Social Media Check-Up 2012
Burson-Marsteller has released its third annual Burson-Marsteller Global Social Media Check-Up. This year’s study found companies and their stakeholders more engaged in digital conversations than ever before. View the results...