An amazing mind reader & online identity theft!

An interesting advertising campaign has popped up on YouTube that delivers an online information reality check and makes a pretty good case for social media monitoring.

Random people are picked off the street in Belgium and told that a gifted clairvoyant man named Dave will uncover their secrets as part of the filming for a reality show… but not all is what it appears!

Dave’s “gift” is delivered via a group of hackers hidden behind one of the curtains and illustrates just how susceptible people are to identity and information theft. While this is focused on individuals, identify and information theft is very prevalent in all forms of business and social media has made sharing privileged information all too easy (most of the time the person doing the sharing is doing so without malice.)

For once the solution for businesses is easy - social media monitoring. For individuals the answer is a little more complex.

Special thanks to Christine Erickson from Mashable.com