An Airline Doing Social Media Well?

It seems like over the last few months all that we have heard about in regards to airlines on social media has been negative to say the least (not mentioning any names of Australian national carriers!). So it was great to read this morning about an airline that is embracing social media and (hopefully) getting it right.

KLM, the airline that earlier in the year managed to fill a plane by using Twitter, are about to launch a service where you can attach your Facebook or Linkedin profile to your booking. You can then select who you sit next to based on interests, profession or (here’s the killer use!) looks. It didn’t say how it works in terms of the other person accepting you and maybe that gets a bit time consuming. One thing is for sure though it could make flights a whole lot more interesting and productive… and be the end of getting stuck next to someone with questionable personal hygiene who wants to tell you their woes!