Are you in danger of loosing your Facebook Page?

14 May 2012

Making any one of these mistakes is grounds for page deletion by Facebook!

1. Facebook Profile instead of a Facebook Page
I’ve added hundreds of businesses to my “Friends” list over the years. Several of these businesses have thousands of “Friends”. One has 4915 “Friends”! That’s only 85 short of the maximum 5000 “Friends” that a Facebook profile is allowed to have. I’m sure that a great deal of effort went into reaching this point.Not only is your business at risk to lose its Facebook presence entirely because you’re using a Facebook “Profile” instead of a Facebook “Page”, but you’re missing out on many important Facebook page features that aren’t available for Facebook profile pages. These include but aren’t limited to:

Unlimited number of “Likes” or followers.
Adding Tabs and Apps for promotions, contests, blogs and more.
Statistics for monitoring and improving your efforts.
Connectivity with other social media platforms your business may be using.

2. Advertising on your Facebook Timeline Cover Photo
Nope! No can do! I know it may seem like a logical place to display your business contact information, phone numbers, website address, and promote upcoming sales or events. But those are among the list of things that you CAN’T do with your Facebook Timeline Cover Photo.
3. Contests which involve “Like”, “Share”, and “Tag”
This is a BIG Facebook no-no! Contests and promotions which involve any element of Facebook interaction features are prohibited. I see contests where the photo with the most “Likes” wins. I see Facebook posts instructing people to “Like” or “Share” and those who do will be entered into a drawing. These types of contests and requests for interaction are direct Facebook violations.

These are just a few of the things that are putting your Facebook presence in jeopardy… and with Facebook well on its way to going public, I can assure you that they’ll be scrutinizing profiles and pages even more.

Author: William Wells III