Digg founder Kevin Rose launches new Social Media Recommendation Service

Kevin Rose, once synonymous with Digg.com has announced a new iPhone application under his new company, Milk.

The announcement of the new iPhone app, deemed ‘Oink’ was made at the Web 2.0 Summit 2011 and was met with positive feedback. The app focuses on ranking, comparing and sharing of things rather than locations. While services such as Google maps/places and Yelp offer reviews based on entire establishments, Oink allows the user to delve deeper and rate/review the items sold at the establishments.

The app demonstration also shows the rating and sharing of other ‘things’ such as local walking trails and roller-coasters at nearby theme parks, showing off the flexibility of the new app.

It is a really interesting way of looking at the rating/reviewing app market and it will be interesting to see if the app can gain traction once it is released.