Jetstar to switch 40% of marketing budget into social media

Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.

David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year - followed trials during 2009.

The move marks bad news for print, with Jetstar a big newspaper advertiser. Jetstar is the first major brand to make such a dramatic shift of marketing spend into social media.

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via mUmBRELLA