BuzzNumbers Blog, page 10
Posts from December 2007 to September 2008.
Listening to the loud people (Seth Godin)
Of course you should listen to your customers. But which ones? Should you listen to the loud ones, the ones who call the radio stations to complain about the pitching, the ones who post forums, websites about your lousy service...
Enterprise Social Media Intelligence
Understanding and leveraging the wisdom of crowds in the enterprise. Business is waking up to the transformative impacts that a hyper-empowered, hyper-connected and hyper-informed social mediascape is having on many aspects of...
Reputation Economies in Cyberspace
Reputation, which plays a key role in almost any economic or social system, is a fundamental, but not well understood, aspect of online business transactions, peer production of information and knowledge, and exchanges within...
Just how influential is Word of Mouth compared to other marketing mediums?
Here are just a few gems from FreshChat Blog: Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia...
Explaining BuzzValue and BuzzInfluence
One of the core metrics within BuzzNumbers to measure social media are BuzzValue and BuzzInfluence - which are our proprietary metrics for ranking and valuing social media.We have had a few of our friends and customers recently...
Report: Most brands don’t track customer comments online
However, the most interesting (and potentially shocking) statistic from the survey is that most brands don’t track customer comments online . They are not watching what their customers say about their brand online and so fail to...
How to protect your reputation online
Whether unjust, spiteful, or just plain false, a disparaging post on the first page of a Google search can ruin a reputation regardless of redeeming information found on pages two, three and four. Read the article at...
Online Reputation Management
Many companies spend millions of dollars (or at least hours of sweat and tears) building their brand and their online reputation. The web makes it easy for anyone to ruin that. To protect your self - a solid online reputation...
How BuzzNumbers Works
We have been asked by a couple of bloggers our there how BuzzNumbers works - so we thought we would put together a few screenshots of the BuzzNumbers Platform so you can see BuzzNumbers in Action! Here is one sample scenario of...
Internet: Twice as Influential as TV; Eight Times as Print Media
A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as...
Marketing ROI? Prove it.
Proving return on investment for promotional activities isn’t child’s play. But with new Web-based analytics and lightweight business intelligence tools, it gets a lot easier. www.BuzzNumbersHQ.com Published: 6/9/2008 By Lauren...
Do bloggers have political clout?
Just came across an article on a high profile blogger from TechCrunch, Mike Arrington, who leveraged his online influence to have meetings with Obama and McCain and interview them on their policies on technology and the Internet...
Using Online Conversations to Study Word-of-Mouth Communication (Harvard Business School)
Managers are very interested in word-of-mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with...
How to Fight Negative Consumer Generated Buzz
Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current popularity of the social web. This new...
Beware the pr industry - online, people smell the fake
Just reading a blog post by Nick Hodge from Microsoft called "The Role of New PR" "How do organisations communicate both internally and externally in a PR-spin weary world? Organisation can and must use social networks to engage...
Measurable Business Results of Social Media Engagement
March of the Penguins Two suburban DC area moms run a podcast called Mommycast out of their homes to discuss common parenting topics. The two enjoyed seeing the movie “March of the Penguins” so much they promoted it to their...
Social Media driving TV Series popularity
Just got an email from my friend at GPYR, Ben Phillips, who sent me some really interesting ideas on the effect of Social Media on TV Series success. " David Godes is a Harvard Academic who empirically demonstrated a correlation...
How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Throughout the history of advertising and marketing, communicating with consumers has been a one-way street. Marketers produced and disseminated messages and customers consumed them whether they liked them or not. Today, every...
Get Web 1.0 Right First
Jakob Nielsen's newest alertbox on the web 2.0's dangers to site profitability ... "Instead of adding Facebook-like features that let users "bite" other users and turn them into zombies, B2B websites would get more sales by...
Why marketing and sales can be measured againt police shooting accuracy
Why Marketing and sales can be measured againt police shooting accuracy… Thanks seth In a new study released in today's Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a...