PRIA: Unlocking the Value Of Conversations

BuzzNumbers has been featured in the latest PRIA article “Unlocking the value of conversations”.

Social media is all the rage at the moment in the public relations industry. Ask any agency or client and chances are they would have established a dedicated YouTube channel, have a Facebook fan page, LinkedIn group or engage with followers on Twitter for their brands or campaigns.

While there has been a widespread adoption of social media platforms to promote products, services, brands, policies or campaigns, practitioners are missing out on the wealth of conversations that are occurring via social media, online media, community forums and blogs.

The article goes on to talk about the value associated with understanding online consumer generated media and how companies like BuzzNumbers can provide value in this arena.

To read more, download the PDF below.

Unlocking the Value of Conversations (578Kb)