Unilever invests in social media monitoring and marketing

Interesting quotes from Unilever’s CMO at the Cannes 2010 around their belief in Social Media. Unilever has known to be active in Social Media Monitoring and Social Media Marketing.

Keith Weed, Unilever’s CMO talked about why Unilever is doubling its digital spend this year and how much of it will go to social media:

I want to be where consumers are. The truth of the matter is we’re seeing this huge migration across the world to digital. We need to be ahead of the consumer, so when the consumer arrives, we’re already there.

I look at our [digital] investment in the buckets of paid, owned and earned. [Owned] is the smallest part. The biggest part is going to be earned.

Source: AdAge