Dell launches social media command center...
It is the kind of data that CMO’s would’ve sacrificed one of their limbs for twenty years ago.
Since the emergence of social media, only a few big businesses have really understood the value of it. Only a minuscule handful companies in the beginning of it all really chose to be methodical in their approach and exploration of social. Even then, a small percentage of said handful figured out how to use social to drive real results and revenue while steering clear of the hype and the buzzwords.
Many companies have been influenced by poor social professionals with a slick sales pitch and have been somewhat blindly investing in agencies, teams, software and staff…all the while forgetting about the overall objective-based thinking that they’ve done so well with other aspects of their business before we even had social media as an option.