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Study finds only 3% of Australian marketers have adequate tools to listen to and measure online conversations

Study finds only 3% of Australian marketers have adequate tools to listen to and measure online conversationsIn an interesting article in B&T, a global study by Business Intelligence company, Meltwater, found:

  • - 80% of Australian marketers said it is important to monitor what is being said online about their company
  • - 3% of Australian marketers have access to adequate tools to listen to and measure online conversations
  • - 32% of Australian marketers said they plan to invest in monitoring and listening tools over the next year