BuzzNumbers Blog, page 2
Posts from May 2012 to August 2012.
Webinar Recording: Creating A Meaningful Social Media Benchmark Using Monitoring [8min]
Watch this sub-10min webinar and see how I demonstrated the easy way to deliver a straight-forward benchmark metric that can deliver some powerful insight for your business. We ran through how to pull a social media volume report...
New Research on Why CEOs Should Use Social Media via Harvard Business Review.
For CEOs who are trying to decide whether participating in social media is worth their time, there’s new research that could help tip the balance. The new report from CEO.com and business intelligence firm DOMO notes that social...
CashTags announced on Twitter. $+Ticker = Quick way to search results about stocks etc.
Twitter is now rolling out the ability for you to click on stock symbols with a $ sign in front of them. Once you click them, you’ll be able to see all of the conversation about a particular company, much like you would a...
Facebook Monitors Your Chats for Criminal Activity
Facebook and other social platforms are watching users’ chats for criminal activity and notifying police if any suspicious behavior is detected, according to a report. The screening process begins with scanning software that...
Visualising The World’s Tweets (in shades of purple!)
If you’ve ever wondered where all the world’s tweets come from, wonder no more. This visualisation, put together by researchers at the Oxford Internet Institute, shows the origins of the entire globe’s tweets. The data set...
Behind the Scenes of 4 Hot Social Media Campaigns
There is no one-size-fits-all strategy for developing content that’s poised to go viral. In many ways, a great piece of viral content, whether it be video, pictures or social media, becomes popular due to its alchemy. There’s...
5 Ways Social Media Is Revolutionising Talent Acquisition
The way we communicate with each other has evolved rapidly over the last decade. Social media has further intensified the departure from traditional communication methods to redefine how people and businesses interact with each...
Pepsi Builds Music Series Around Twitter Data
PepsiCo’s head of digital Shiv Singh has helped his brand in recent years mesh digital marketing with music events like South by Southwest, while partnering with platforms such as Foursquare, Instagram, and BreakOutBand. But his...
It’s All About the Strategy, Stupid!
I recently attended the Interactive Advertising Bureau’s Innovation Days conference. While the main theme of the conference this year was “Screens,” as in all the screens we now look at in our daily lives and upon which...
How to Develop a Global Social Media Strategy
As the worldwide social network community now totals more than 1.2 billion people , marketers are having a difficult time managing and engaging global audiences with their social media marketing efforts. This task can be quite...
Social Customer Service: Best Practices
In today’s competitive landscape, customer service is more important then ever. Conversations now echo across sites such as Facebook, Twitter, LinkedIn, and other social media neighborhoods. It’s leveled the playing field...
Client Case Study: Automotive
Key Contact: National Marketing Manager. Organisation Background: As a passionate and visionary leader of the automotive industry, our client strives to deliver exciting and innovative products with integrity to the Australian...
3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next. Indeed, social media holds the promise of wild viral effects, socially infused search...
Snapshot: Integrating Social Media with Other Marketing Tactics
The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone. Our friends at MarketingSherpa wanted to find out how many organizations were integrating social media...
Client Case Study: Retail
Key Contact: Public Relations Director. Organisation Background: Our client is a leading hardware and building supplies retailer, operating close to 300 stores across Australia and New Zealand. With a market leading warehouses...
Client Case Study: Mining / Resource
Key Contact: Media Specialist & External Relations Manager. Organisation Background: Our client is a multi-national metals and mining corporation, with operations across six continents. Founded 150 years ago, they have...
Client Case Study: Pharmaceutical
Key Contact: National Marketing Manager. Organisation Background: Our client is a multinational pharmaceutical company and a world leader in cutting edge research, development, manufacturing and marketing of pharmaceutical...
Are you in danger of loosing your Facebook Page?
Making any one of these mistakes is grounds for page deletion by Facebook! 1. Facebook Profile instead of a Facebook Page I’ve added hundreds of businesses to my “Friends” list over the years. Several of these businesses have...
Social Media = Six Months’ in Jail
A jilted boyfriend who put nude pictures of his former lover on Facebook has been sentenced to six months’ jail - the first social networking-related conviction in Australian history and one of just a handful in the world...
How to use social media monitoring to keep tabs on your competition
By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. But social media offers a major benefit that is...