BuzzNumbers Blog, page 8
Posts from June 2009 to December 2009.
Gen Y now the largest group in society – here’s how to talk to them
Source: SmartCompany.com.au Generation Y has taken over as the most dominant demographic group in Australia, according to new research by CommSec economist Craig James. The research, based on new population data, shows the number...
Facebook no longer a brand insights blackhole
Australian Social Media Monitoring agency BuzzNumbers are drilling into Facebook to help companies gain consumer insights and feedback from online conversations. BuzzNumbers are now able to access public Facebook groups and fan...
FTC regulates corporate use of blogs and social media. Are you effected?
On October 5th the Federal Trade Commission issued its final revised guidelines concerning the use of endorsements and testimonials in advertising. These guidelines will see any US Owned organisation responsible for monitoring...
How to lose an argument online
One of the major concerns of large companies is what to do with online engagement opportunities and whether to do anything at all. There are hundreds of conversations happening over numerous online networks, each giving their own...
Social Media ROI Examples
A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your...
The 4 Steps of Social Media (Socialnomics)
The first piece of advice we give our clients is always the same. It doesn’t differ, because no matter the business problem the first step is the most critical. Listen. Almost all social faux pas come from not listening intently...
5 Ways Banks Are Using Social Media
Has your company, or personal brand adopted social media yet? Do you tweet, engage or communicate with your customers. Have you begun to innovate and find new ways to reach your audience? “Many banks have started using social...
10 Things Social Media Can’t Do
via whatsnextblog.com Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not...
Social media can make or break you
MANY business people have already recognised the power of social media and are poised to exploit it commercially at every opportunity. One may have a new summer line of swimwear, another a fresh menu from the restaurant kitchen...
3 ways to handle online criticism
Source: Wall St Journal,. “3 best ways to improve your reputation online” These days, a great danger lurks just a few clicks away: the online review. By Googling your company’s name, anyone can read and track your business’s...
Why Social Media Matters to Professional Services Organisations
I gave a presentation this morning to the APSMA Community on "To Tweet or not to Tweet: Social Media impacting the way we do business" It was a pleasure to be on a panel with such experienced and knowledgeable indiviguals as Kate...
B2B Social Media Usage Profile
Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they...
Social Media Monitoring in action at Sydney University
A humorous example of Social Media Monitoring by Sydney University. Makes you wonder, who else is listening? It seems all sorts of organisations are looking at Social Media Monitoring . Does your company have a Social Media...
Mining the Web for Feelings, Not Facts
Computers may be good at crunching numbers, but can they crunch feelings? The rise of blogs and social networks has fuelled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online...
How Many Social Media Channels Should Your Brand Be Using?
I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn)...
Facebook, Twitter skills now wanted in workplace
The landscape of today’s job market is shifting and the shift favours individuals who are savvy in social media. Increasingly Job postings on a number of Australian, Canadian and American websites include Twitter and Facebook...
Better Business Decisions and the Scientific Method
In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it’s static. The best way to get smarter, to embrace and to cause change and to triumph in...
For Companies, a Tweet in Time Can Avert PR Mess
By SARAH E. NEEDLEMAN A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and...
How to disagree online...
The web is turning writing into a conversation. Twenty years ago, writers wrote and readers read. The web lets readers respond, and increasingly they do—in comment threads, on forums, and in their own blog posts. Many who respond...
How Social Media has changed Corporate Communications
Corporate Communications 1.0 In the past we have had in had 2 narrow pipes to get information in and out of our organisations. We have used PR, Advertising, Marketing and Events to get messages out of the Enterprise. We have used...