BuzzNumbers Blog, page 7
Posts from December 2009 to April 2010.
5 Social Media Pitfalls to Avoid
From a great article at SMToday titled “5 Social Media Pitfalls to Avoid”. Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this...
Jetstar to switch 40% of marketing budget into social media
Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media. David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the...
Facebook Surpasses Google
The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise. While I’ve often said that Google views...
PR Crisis Management in the 'Twitter Age'
Last week we had a great time speaking at the New Media Summit and talking to PR and Corporate Communications professionals form a huge range of organisation. One of the common themes from our conversations was just how much the...
How to pitch social media to the C-suite
Who better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont? If Spangler can move the social media ball down the field at his...
Unilever to use social media to aid product development
Unilever is planning to create bespoke social networks across its brands to involve consumers in its product development process. The FMCG giant, which spent £148m in 2009 on advertising for brands including Lynx, Magnum and Pot...
Survey: 80% of Journos Say Bloggers Are “Important Opinion-Shapers”
By Joe Ciarallo Middleberg Communications and the Society for New Communications Research have released the results of their 2nd annual "Media in the Wired World" survey. The results are not surprising: journalists have increased...
Is Your Twitter Audience Listening?
You’ve just reached 5,000 followers on Twitter. Congratulations. Now you have 5,000 people listening to you, right? Wrong! Let’s take a closer look at about how many people you might be reaching with each message. Information is...
13 reasons why your CEO Still Uses The Yellow Pages And Not Online Engagement
As a bit of light hearted stab at the yellow pages and traditional print marketing, we put together a list of reasons why business still tries to rely on potentially ineffective communication channels... The “Yellow Pages” have...
Social Influence Marketing Trends
Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an...
BuzzNumbers is Hiring! Graphic/Web Designer (Contract)
BuzzNumbers is looking for a talented graphic and web designer to join a young and exciting social media / web 2.0 company in Bondi Junction Sydney. You will work on in-house projects for BuzzNumbers and other web based products...
Australia: the #1 Social Networking Country in the World! (Economist)
In a special report on social networking in The Economist, the fact that Australians are leading the way in the number of hours people around the world are spending on social networking sites: Since February 2009 they have been...
More Journalists using social media
A survey released today by Cision and George Washington University confirms some long held beliefs: journalists are using social media more than ever to source and research stories, however they trust social media sources less...
89% of journalists turn to blogs for story research
A survey released today by Cision and George Washington University confirms some long held beliefs: journalists are using social media more than ever to source and research stories, however they trust social media sources less...
How To Incorporate Your Audience’s Twitter Use Into Your Next Presentation
During your next presentation, odds are that some members of your audience are going to be broadcasting their commentary via Twitter. Don't just ignore this trend -- use it to your benefit. In an article for BusinessWeek...
Twitter May Be Profitable - No, Seriously!
We, like so many others, have joked about Twitter’s non-existent business model and its frothy billion-dollar valuation. Apparently we might have to stop that – at least for now. The San Francisco-based micromessaging company is...
Slowly Going the Way of the Social Media Buffalo
Many companies are starting to make their mark in the social media sphere. Some of them are working with various agencies and specialist social media marketers, while some are deciding to own these objectives internally. Qantas...
Do-It-Yourself Reputation Management
At BuzzNumbers we're not just about corporate branding, but we also care a lot about personal branding. Keeping your online persona closely managed and in-check with how you want to present yourself is just as important as Qantas...
How to make a splash in social media
In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the...
Does Social Media Engagement correlate to Revenue Growth?
There is an ongoing question of how Social Media Monitoring and Social Media Engagement relates to actual business performance and revenue/profit opportunities. An interesting view on this can be found at the recent Brand...