Social Networks Surge in Australia (Warc.com)

SYDNEY: Browsing social networks now makes up over 20% of the total time Australian consumers spend online, a study has found.

Research firm comScore reported that the country’s 13.4m netizens dedicated 18.8 hours to surfing the web during December 2010.

This marked a contraction of two hours on an annual basis, and below the global average of 23.1 hours.

Some 89.9% of the internet population use search and navigation services, 81.6% access properties such as Facebook and Twitter, 67.3% browse ecommerce platforms and 66.4% utilise directories.

See: Social Networks Surge in Australia (Warc.com) for more.