The start-up causing plenty of buzz (SMH.com.au)
“The business solves a very real and important problem that has emerged in recent years for large corporates,” Rose continues. “The internet is huge. With literally millions of different websites, news sites, blogs, forums, social networks like Facebook and Twitter and discussions going 24/7 it’s otherwise impossible for the companies to keep track of all the conversations about their brand, products, competitors and such.
“Things happen very fast online: brand names can be ruined in days, even hours when the wrong things go viral, and it’s vital for these companies to be able to track and respond to it all.”
Great article on BuzzNumbers in the SMH and the Age