BuzzNumbers Blog, page 4
Posts from August 2010 to February 2011.
Web Email Usage Declines by 59% Among Teens
Innovative social messaging platforms like Facebook and Twitter as well mobile communications continue to dominate our online time, and web email begins its steady decline.
Social media analytics key to enterprise growth (Yahoo)
“Enterprises need to start taking advantage of the “wisdom of the crowds” available though social media information, or risk missing out on huge opportunities to boost business, according to the MIT Centre for Digital Business.”...
Twitter Launches Business.Twitter.com
Twitter has this week launched Business.Twitter.Com - a portal with tools and advice for companies who look to use twitter for business benefit. You can also follow @TwitterBusiness to keep up to date. Best Practices: Build your...
More time spent on social media than email worldwide
News from eMarketer comes with bad news for the Social Media “it’s just a fad” crowd – social media is becoming the most time-intensive activity on the web. Data from a worldwide survey by TNS shows that, on average, we internet...
BuzzNumbers launches all new Email Notifications and New Time Charting Analysis
Our new email notifications engine was released this month and we are excited by your feedback. The notifications now include embedded analytics including time charting and grouping by media type (eg Social Media vs News)...
Swedish government issues guidelines for social media
The Swedish government is in the process of drawing up clear guidelines for how government agencies should behave with regard to social media. There is a focus on having house rules, monitoring conversation, and having a team...
Internet Surpasses Television as Main News Source for Young Adults (Pew Research)
The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 2010, 65% of people younger than 30 cited the Internet as their go-to source for news...
Study finds only 3% of Australian marketers have adequate tools to listen to and measure online conversations
In an interesting article in B&T, a global study by Business Intelligence company, Meltwater, found: - 80% of Australian marketers said it is important to monitor what is being said online about their company - 3% of Australian...
Dell launches social media command center...
It is the kind of data that CMO’s would’ve sacrificed one of their limbs for twenty years ago. Since the emergence of social media, only a few big businesses have really understood the value of it. Only a minuscule handful...
BuzzNumbers featured on TechMeme.com Homepage as Microsoft BizSpark Startup of the Day
We are delighted to have been awarded Microsoft BizSpark Startup of the day for our Social Media Monitoring and Intelligence Software. Thanks Microsoft!
Automated sentiment analysis is less accurate then flipping a coin
When talking to customers one recurring questions is about sentiment grading. Should it be automated? After much research we couldn’t find or build something that came close to the accuracy we wanted for our clients to be able to...
Why social media is more powerful than traditional news channels.
Yesterday I first heard about the problems with a Qantas flight on Twitter. As I watched the messages come through EVENTUALLY there was some official content put out by the business itself. Another great example of how fast news...
BuzzNumbers announced as Finalist for the 2010 Red Herring 100 Asia Award
BuzzNumbers announced today it has been selected as a Finalist for Red Herring’s top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures from the Asia business region. The Red Herring...
Meet the Telstra Social Media Team
Of all australian Telco’s, Telstra is probably the most active on Social Media. While we certainly dont think all companies require dedicated “social media response” team, it is very interesting to take a look at how Telstra is...
Can Twitter Predict the Stock Market?
People ask about social media ROI … could this be it? This morning I read this fantastic article on the MIT Tech review blog … yes I read this stuff so you don’t have to! If you really love charts, graphs, equations and diagrams...
9.5% of Australians used Twitter last month
Reading an interesting article by Brian Giesen at Ogilvy with some statistics on Australian Internet Usage Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen: Internet Use: 14.84 million...
Consumers Want Brands To Interact With Facebook And Twitter
Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget. “Consumers don’t isolate...
Election 2010: What did Australia really care about?
BuzzNumbers is pleased to welcome Shaun Leung as the newest member of the BN team. Shaun’s come on board as a Marketing and Communications intern, and makes his debut blog post below. Welcome to the team, Shaun! ————————————...
What the US Army can teach you about social media.
Some of the BuzzNumbers team are up in the Gold Coast at the AMI’s Marketing for Government conference… all work I promise! This morning I had the chance to see Lindy Kyzer from the US Army’s social media team. She talked about...
BuzzNumbers awarded Smart100 Company by Australian Anthill
BuzzNumbers has been awarded Smart 100 regognition in the Anthill Magazine awards for our Geographic Conversation Mapping. The Smart 100 Awards are designed to encourage, promote and support innovation in Australia, it identifies...