BuzzNumbers Blog, page 6
Posts from April 2010 to July 2010.
Introducing the ALL NEW BuzzNumbers!
We are excited to share with you some of the exciting new improvements and features now available in BuzzNumbers Version 8. Our latest release represents the future of BuzzNumbers as Australia’s Leading Online News and Social...
BP parody Twitter profile has 12x more followers than BP
Nearly everyone has something to say about BP’s oil spill, and from a public relations perspective, the company is floundering. Both its stock price and brand value have taken a deepwater dive, and it is struggling to make its...
7 Truths About Social Media Measurement
1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how...
Lack of Social Media Monitoring is #1 Social Media Mistake (BusinessWeek)
Social media initiatives have become standard components of companies’ marketing and communications strategies. Large or small—from the local bakery to General Motors — businesses see the value of engaging in online conversations...
52 Questions to Ask Before You Decide Who To Engage On Your Social Media
We often get asked for recommendations by clients for who to use to develop a strategy which compliments our listening platform. This is always a hard one as there are so many variables around goals, expectations, culture fit...
14 Key Findings On How The Global Fortune 100 Are Using Social Media
Following in the footsteps of consumers, large international companies are now becoming active participants in social media. The recent Burson-Marsteller (a BuzzNumbers partner agency) study found that 79 percent of the largest...
Web 3.0 and the Future of Social Media...
This week in Sydney was the Web 3.0 and the Future of Social Media Conference. BuzzNumbers presented at this conference to over 200 delegates from Government, Blue Chip and Fortune 500 companies. Conference presenters included...
BuzzNumbers CEO featured in 10×10 Top Creative people in Sydney at Creative Sydney Festival
Creative Sydney is one of the best things going on in Sydney - this annual festival really does bring out and support the best of what’s happening here. Particularly as the creative and technology spaces merge, I am very excited...
Mark Zuckerberg on Facebook privacy: VIDEO
Q&A session by renowned blogger Robert Scoble with Facebook’s CEO Mark Zuckerberg on the latest privacy changes by Facebook. Mark discusses how users will be able to edit their privacy settings in a much simpler format that...
Media & Internet: How Teenagers Consume Media
Digital media is profoundly transforming consumer behaviour and traditional media business models. While creating new opportunities, its disruptive influence is being accelerated by the global recession. At the vanguard of this...
BuzzNumbers represents Australian Technology Showcase at CeBIT
BuzzNumbers this week has been pround and priveledged to have been selected by NSW Industry & Investment to be a part of the Australian Technology Showcase at CeBIT. BuzzNumbers Team at ATS CeBIT from left to right, Mitch Malone...
ACCC: Newspaper advertising no longer enough to reach consumers, Social Media now required for product recalls
The Australian Competition and Consumer Commission is the latest regulatory body to embrace the growth of social media, telling businesses that it is no longer enough to use newspaper advertising to alert consumers to product...
6 Do’s and Don’ts for Your Company’s Twitter Account
It’s often a smart idea for your company to be on Twitter, the popular online messaging service. How much you invest will depend on what type of business you’re in, but generally, the more consumer-facing your company is, the...
What Huge Brands Have Learned From Twitter
When Twitter came on the scene nearly four years ago, no one knew if the service would ever go mainstream. Now, you’ll be hard-pressed to find a major consumer company that doesn’t have an active Twitter presence. Of course...
Computer analysis of Twitter sentiments yields results similar to public opinion polls
Computer analysis of sentiments expressed in a billion Twitter messages during 2008-2009 yielded measures of consumer confidence and of presidential job approval similar to those of well-established public opinion polls, Carnegie...
Your Social Media Planning Checklist
The guys at Vertical Response (a US-based SEO, email marketing, online survey and postcard marketing company) have just put together what they’re calling a social media planning checklist. Inside this list are a whole bunch of...
8 ways law firms can use social media
Social media is proving to be a low cost and effective way for companies to market themselves. Whilst there is increasing anecdotal evidence law firms are catching on, it seems the legal profession is still struggling to make the...
Are bloggers the new journalists?
The front row at Australian Fashion Week will take on a very different look this year with the nation’s most celebrated fashion editors sharing the spotlight with some of the world’s most powerful fashion bloggers. Organisers of...
How are Nonprofits Using Social Media?
Before I launched my online PR firm back in 2004, I worked in the nonprofit sector for a while. I was responsible for things like soliciting donations, helping to plan fundraising events, and hiring and supervising staff who took...
Twitter Predicts Box-Office Sales Better Than a Prediction Market
Researchers at HP Labs discover that Twitter can predict, with astonishing accuracy, how well a movie will sell. via Fast Company We’ve all got the vague intuition that Twitter allows you track, in real-time, what people are...